Global Consent Manager User Study

Amplifying the relationship between your privacy and reputable news and information sources

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Global Consent Manager User Study

A growing emphasis on user privacy and data protection is reshaping the design and distribution of digital news and information. Within these changing circumstances there exist opportunities to protect consumers and advance the business models of reputable online news sources. In fact, these two stakeholders have significantly aligned interests. The present exploratory laboratory study explores the use of a Firefox Plugin called Global Consent Manager on the level of engagement by consumers of news who are browsing reputable news sites to understand an extensive, unrecognized news issue. The results show that users of Global Consent Manager show higher levels of engagement that are statistically significant. We recommend a larger scale field study as a next step.

A Full Draft of our user study is available here.

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